samsung : ANTI diary
Launching the fastest album to go Platinum in history, with an intimate and surreal journey into Rihanna’s psyche.
In this collaboration between Rihanna’s creative team, Punchdrunk and visionary director Woodkid; we created an 8 chapter experiential dive into the inner world of a pop icon through films, mobile, VR and real world experiences.
In this collaboration with Rihanna’s creative team, immersive theatre company Punchdrunk and visionary director Woodkid; fans followed Rihanna on an 8 week episodic journey through films, immersive mobile stories and real world events uncovering the hidden meaning of the music on her new album ANTI.
Samsung released the album first exclusively to fans who followed the clues to find their way to Rihanna’s origins.
We created an 8 chapter film where following Rihanna on a surreal and intimate journey from an innocent girl in Barbados to a powerful global icon. Watch all 8 chapters here.
